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David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 2 of 2)
David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 1 of 2)
David Lynam talks to Jim Frayling about his early career in sports marketing and the challenges of growing a club's fan base. This is part 1 of a 2 part interview.
