"Technology will change fashion whether fashion likes it or not"

“Fashion doesn’t have a diversity problem — it has a data problem. If you’re not collecting and using data that reflects real women’s bodies, you’re not designing for us.”

"I’ve chopped my own head off so many times because I realized I get to a point emotionally where the person that I am — who made these decisions — can’t lead this company anymore."

Summary:

In this episode of BLKGirl Ambition, Niya Baxter sits down with Jessica Couch, fashion technologist, size and fit innovator, and founder of the pioneering platform, LooksAI that bridges data, design, and inclusivity in fashion. Together, they unpack what it means to build the future of fashion—one that actually sees and serves everyone. Jessica shares her unconventional journey from owning a brick and mortar store, to styling and consulting with global brands, to creating LooksAI - a first of its kind influencer platform that matches people to fashion products that they love and that work for them. She opens up about the barriers that Black women face in tech and creative industries, how data is reshaping consumer experience, and why representation must be built into the algorithm—not added as an afterthought. From personal branding to product fit to redefining luxury, this conversation is a masterclass in reimagining what’s possible when creativity meets courage. Jessica reminds us: the future isn’t something we wait for—it’s something we design.

Keywords:

Black Girl Ambition, Jessica Couch, fashion innovation, visionary leadership, women in tech, authenticity, size and fit, inclusivity, customer centricity, personal growth, founder, corporate, culture

Chapters:

00:00 The Intersection of Fashion and Technology

09:15 The Journey of Luxor and Finch

14:22 The Entrepreneurial Spirit

16:12 Corporate vs. Entrepreneurship

23:14 Technology's Role in Fashion Inclusivity

28:45 The Body Positivity Movement and Trends

32:48 The Future of Fashion and Looks.ai

37:11 Building Looks AI: A New Shopping Experience

43:47 The Journey of Innovation: Overcoming Challenges

49:47 The Future of Fashion: Trends and Technology

54:05 Advice for Future Innovators: Trust Your Vision

57:06 Introduction to Ambition and Superpowers

57:07 The Journey of Building Dreams

Connect with Jessica Couch:

website: www.luxorandfinch.com

email: jcouch@luxorandfinch.com

IG: @_jessicaveronica_

TikTok: jveronicac

Check out LooksAI (where everyone is a fashion influencer):

website: www.looks.clothing

IG:_looks.ai

Thanks for all your love and support. Tag me while listening @blkgirlambition & as always love to hear your thoughts :)

Join the BLKGirl Ambition community on IG and LinkedIn: @blkgirlambition and @glamourgirlniya

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