A marriage of convenience: sales and marketing

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Blazing Business Trails

Salesforce

16 episodes

3 months ago

The business of being a business isn't easy. Often, companies need professional, legal, real estate, recruitment and education services to navigate challenges. This series delves into the challenges and opportunities faced by the companies providing those business services. Hosts Sarah Paul (Senior Campaigns Manager for Business Services) and Kulvinder Hari (Senior Director, Solution Engineering) are joined by industry analysts and experts.

All content for Blazing Business Trails is the property of Salesforce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

A marriage of convenience: sales and marketing

Blazing Business Trails

38 minutes

4 years ago

A marriage of convenience: sales and marketing

The relationship between sales and marketing teams can often be strained. Can working closer together deliver better outcomes and greater efficiencies? Can tech help drive better alignment?

In this episode Laura Sloane, Head of Digital at PwC and Madeleine Storr, Regional Vice President at Salesforce join Sarah and Kuli to discuss these and other questions around the marriage between sales and marketing.