This week's theme on the show is Reader Magnets. What are they and why are they important for authors to create in their marketing plan?  Biz Buzz Segment The Best Reader Magnets Reader magnets are ways that authors can attract new readers. Colleen begins the segment with a look into the different kinds and versions of reader magnets. Then the three of us talk more in-depth about the reader magnets and why each type of these might be beneficial to certain types of authors.   Conversations with Colleen Segment How to Capture More Readers In Part 2 of the Creating Your Author Brand series, Colleen shares the importance of reader magnets. What are reader magnets? How can authors use them? What are the difference between fiction and non-fiction reader magnets?  There is no one sized fits all definition of reader magnets but Colleen takes a look at the variety of reader magnets and how they can be used by authors to find, connect with, and capture more readers for their books.  Timestamp Biz Buzz: The BEST Reader Magnets (3:05) Conversations with Colleen: How to Capture More Readers (31:18) Links From the Show YouTube Video: Conversations with Colleen: How to Capture More Readers Conversations with Colleen part 1: What Goes In Your Brand? The Author's Voice Links  NOW ON SALE! - The Write Way: Conversations with Publishing Pros Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads Watch all of our Biz Buzz segments and more on YouTube Learn more about The Author's Voice on our website: theauthorsvoice.org