Why do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets. In this episode, we’re joined by Helen Saxton, customer-experience advocate and Blame It On Marketing’s newest bestie, to unpack why customers must be at the heart of every business—and how to turn real-world feedback into content that converts. We get into: ✅ Why brand managers who never speak to cu...