Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first. We get into: ✅ Why “automate everything” isn’t ...
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Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first. We get into: ✅ Why “automate everything” isn’t ...
Growth Gurus or Crooked Consultants? | E84 with Loren Shumate
Blame it on Marketing ™
30 minutes
6 months ago
Growth Gurus or Crooked Consultants? | E84 with Loren Shumate
Why do so many companies treat consultants like magic beans? 🤔 We’ve all seen it—bring in a “growth expert,” sprinkle them between teams, and pray they fix everything… without clear goals or accountability. In this episode, we’re joined by Loren Shumate, growth consultant and our new Blame It On Marketing bestie, to unpack the consultant conundrum—why leadership chases silver bullets, where it blows up, and how to get real ROI instead ​E84. We get into: ✅ The biggest myth giving consult...
Blame it on Marketing ™
Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first. We get into: ✅ Why “automate everything” isn’t ...
