Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first. We get into: ✅ Why “automate everything” isn’t ...
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Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first. We get into: ✅ Why “automate everything” isn’t ...
Email has the best ROI, so fix it | E83 with Beth O'Malley
Blame it on Marketing ™
44 minutes
6 months ago
Email has the best ROI, so fix it | E83 with Beth O'Malley
Why does email marketing often feel like shouting into the void? 🤔 We’ve all been there—campaigns get built, contacts pile up, and engagement flatlines… yet somehow “just send more emails” remains the rallying cry. In this episode, we’re joined by Beth O’Malley, self‑proclaimed Email Queen and 12‑year CRM veteran, to dismantle the biggest email myths—why your campaigns keep missing the mark, and exactly how to fix them. We get into: ✅ Why borrowing B2C “best practices” and 2004 segmenta...
Blame it on Marketing ™
Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first. We get into: ✅ Why “automate everything” isn’t ...
