BB173: People First Marketing with Conner Strauss

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Blacktop Banter

Marvin Joles

192 episodes

4 days ago

Join host and asphalt contractor Marvin Joles as he highlights the asphalt industry through in-depth interviews with equipment manufacturers, contractors, blacktop business owners, NASCAR and INDY NXT drivers, thought-leaders and more! If it touches blacktop, we talk about it. Follow @blacktopbanter and visit blacktopbanter.com for more info.

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All content for Blacktop Banter is the property of Marvin Joles and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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BB173: People First Marketing with Conner Strauss

Blacktop Banter

36 minutes 49 seconds

1 year ago

BB173: People First Marketing with Conner Strauss

In this episode, Marvin Joles interviews Conner Strauss, Senior Product Marketing Manager at BuildWitt, about people-first marketing and its importance in the construction industry. They discuss the core of marketing and the role of empathy and transparency. They touch on industry experts, professionals and companies who are often afraid or unwilling to share processes and information because they believe the information is a trade industry secret. Conner points out that often, these "secrets" are already known methods and their unwillingness to be transparent stifles industry advancement. Near the end of the conversation, Connor shares his overarching advice for life and the importance of spending time with people who fill your cup.

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The Blacktop Banter podcast discusses Asphalt Sealcoating, Hot-Rubberized Crack Sealing, Patching, Base Information, Recycled Asphalt Millings, Hot-Mix Asphalt, Line Striping, and Paving for residential and commercial customers. We also discuss how to stay motivated as an entrepreneur and how to deal with the challenges of owning your own asphalt maintenance business.

#wespeakasphalt #AsphaltRepair #RoadConstruction #PavementMaintenance #sealcoat #AsphaltSealing #ChipSeal #AsphaltInstallation #PavementContractors #AsphaltSpecialists #pothole #potholerepair #entrepreneurship #bluecollar