Every consultant is driving in one of three lanes. Most don’t even realize it. 1. DIY (Do It Yourself): You sell people a guide or template, and they do all the work on their own. Cheap, easy to scale, but you make less money per sale. 2. DWY (Done With You): You work with the client. They do the work, but you coach, guide, and support them along the way. Feels personal, pays more, but your time is limited. 3. DFY (Done For You): You do everything for the client. They just pay and relax. Pays the fastest and the most, but it’s heavy unless you have a team. The lane you choose doesn’t just decide your workload. It decides your income, lifestyle, and the type of clients who trust you. But most consultants drift without ever choosing.  They burn energy switching lanes, never fully owning one… and wonder why money feels unpredictable. This week’s podcast is about making that choice clear. I’ll show you: The 3 consulting lanes every new consultant must know When to use each one How top consultants evolve from lane to lane to deliver value to their clients and build wealth and freedom Because if you can’t explain what lane you’re in, clients won’t trust you with the keys.