How Björk succeeds in business without really trying

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Björk Unravelled

Savannah Wright

38 episodes

1 week ago

A series that demystifies Björk’s music — one piece at a time. Björk Unravelled is produced independently by Savannah Wright. Connect with me on Facebook and Instagram @bjorkunravelled. You’ll find a new episode in your feeds every other Thursday.

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How Björk succeeds in business without really trying

Björk Unravelled

21 minutes 27 seconds

2 years ago

How Björk succeeds in business without really trying

In 2022 Björk released her 10th studio album. Considering how many artists have stopped after five or fewer, it’s a big accomplishment. But it’s even more significant when you consider how experimental Björk's records have been, especially after Homogenic.

So how has Björk managed to make it as an artist even though she’s pretty “uncommercial”? How has she continued to create on a global scale — without compromising her bold artistic vision?

In this episode I’ll share three reasons: her choice of record label, her early relationship with Nellee Hooper, and her DIY attitude.

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