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BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings
Lance Trippett CEO of Academy Kings
46 episodes
2 days ago
Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry.
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Marketing
Business
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All content for BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings is the property of Lance Trippett CEO of Academy Kings and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry.
Show more...
Marketing
Business
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1 New Member a Day: The Rainmaker Method
BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings
9 minutes 58 seconds
1 month ago
1 New Member a Day: The Rainmaker Method

👉 Kings Pathfinder is open — book your custom growth plan: https://academykings.com/book-a-call-1a

Are you “busy”… but the pipeline’s still dry? In this video I break down the Rainmaker Mindset—the simple, repeatable way to create demand on command when your numbers slip.

You’ll learn:

  • The trigger metric that tells you when to act (ex: 1 new member/day → if it’s the 10th and you’re at 5, it’s go time)

  • Offers that pull: free vs paid trials vs challenges (+ seasonal wrappers & smart bonuses)

  • Segmentation that matters (who gets it, who’s excluded, 14-day no-contact rule)

  • The first message that gets replies (booking comes after the response)

  • 7-day follow-up cadence that turns replies into shows and sales

  • Ops check: batching 200–300, team heads-up, daily scoreboard

Want the shortest route to results?
Apply for Kings Pathfinder—your owner-specific plan that fixes the whole chain: offer → leads → show-ups → closes → retention → ascension. Done-with-you + done-for-you ads at a fraction of the old cost.
👉 https://academykings.com/book-a-call-1a

Watch more daily videos + grab free resources on this channel.
You’re closer than you think to the academy of your dreams!

Cold open — why the pipeline’s dry
The Rainmaker metric (when to jump)
Offers that pull (free vs paid vs challenge)
Segment smart + exclusions
First message that gets replies
7-day follow-up cadence
Apply for Kings Pathfinder: https://academykings.com/book-a-call-1a

rainmaker mindset, martial arts marketing, bjj school owners, mma gym marketing, gym lead generation, appointment setting, consultation sales, menu sale, free trial offer, paid trial offer, challenge offer, 42 day challenge, 6 week challenge, 21 day challenge, vip pass, first message script, follow up cadence, show up rate, trial conversions, rule of 100, batching 200 300, gohighlevel workflows, academy kings, kings pathfinder, local gym marketing, fitness studio leads, small business marketing, text marketing for gyms, facebook ads for gyms, pipeline dry fix, make it rain method, grow your academy, booking more appointments, generate more members, retention and ascension, owners only training, speed is king,


BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings
Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry.