In this episode of BJJ Business & Martial Arts Marketing, we’re excited to sit down with Brian Debes, a 10th Planet BJJ Black Belt, Academy Kings Member, and owner of Red Belt Software, the ultimate CRM for martial arts schools. 🥋 Based in Beaumont, Texas, Brian shares his journey, insights on running a successful school, and how his software is helping other school owners streamline their business and grow faster. 💻 Learn more about Red Belt Software at Redbeltsoftware.com. If you're a martial arts school owner looking to take your business to the next level, this episode is a must-watch! 💥
ATTN: School Owners:If you own a school and want to be on the pod... Click the link and fill out the application, and you may be our next guest!
https://academykings.com/bjj-podcast
#MartialArtsBusiness #BJJBusiness #MartialArtsMarketing #10thPlanetBJJ #SchoolOwnerSuccess #RedBeltSoftware #Podcast #BrazilianJiuJitsu #BeaumontTexas
Are you a business owner feeling stuck or hesitant to take the next step in your business? 🚀 In this video, I share a personal story about my daughter getting braces and the powerful lesson it taught me about fear and how it applies to running a business. Many of us build up fear around new ventures, tough decisions, or challenges we’ve never faced before. But here's the truth: Things are rarely as bad as we imagine! 🙌 In this episode, you'll learn how to: Overcome fear in business and stop letting anxiety hold you back. Take actionable steps to grow your business without the worry of "what ifs." Build the confidence to tackle those big decisions, whether it's launching a new product, reaching out to new clients, or expanding your brand. 💡 Key Takeaway: Just like my daughter learned with her braces, once you face your fears, you'll find out they're often much easier to manage than you thought. This lesson is crucial for any entrepreneur or small business owner looking to grow their company. 👉 If you’re ready to break through your fears and move your business forward, this video is for you. Hit play and learn how to turn your fears into fuel for success! #OvercomeFear #BusinessGrowth #EntrepreneurMindset #SmallBusinessTips #FearOfFailure #BusinessOwner #SuccessMindset #BraveryInBusiness #BusinessDecisions #entrepreneurship
In this episode of BJJ Business & Martial Arts Marketing, we sit down with Chad Cleland, owner of Snowflake BJJ in Arizona and a full-time firefighter. Chad shares his incredible journey of balancing a demanding career as a firefighter while running a successful Brazilian Jiu-Jitsu school. From the challenges of starting out to the rewarding moments of growing his student base, Chad gives us a raw, inside look into what it takes to manage a BJJ school while serving his community. Whether you're thinking about opening your own academy or just love hearing inspiring stories, this episode is packed with valuable insights for anyone in the martial arts world! ATTN: School Owners: If you own a school and want to be on the pod... Click the link and fill out the application, and you may be our next guest: https://academykings.com/bjj-podcast
Distractions can pull us away from our goals without us even realizing it. In this video, I share a simple story about my backyard project and how a single phone call led me to leave an entire section unfinished. It's a powerful reminder of how easily distractions can take our focus off the important tasks at hand.
For martial arts school owners, this can be the difference between staying stagnant and making significant progress. What distractions are you facing in your business or personal life that might be pulling your attention away from growth? Tune in to learn how to recognize and manage these distractions so you can stay focused and keep your eye on the prize.
marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching
In this episode, we dive into the importance of leveling up your life and business by surrounding yourself with like-minded, successful business owners. It's all about pushing your limits, setting higher standards, and holding yourself accountable. Whether it’s in business, fitness, family, or personal growth—there are levels to everything. To reach new heights, you need to be around winners who challenge and inspire you to up your game. Ready to elevate every area of your life? Tune in and learn how to unlock your full potential!
marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching
Join us for an exciting episode of BJJ Business & Martial Arts Marketing as we sit down with Dylan Dearborn, Head Instructor at Infinity Brazilian Jiu Jitsu in Santee, CA. 🥋 Dylan shares his journey of balancing family life, running a successful martial arts school, and the challenges he’s faced along the way. If you're looking to gain insights on growing your own school or want inspiration from a fellow martial artist, this is a must-listen! 🎧
Don’t miss this deep dive into the world of martial arts business, life lessons, and everything in between! 💥
ATTN: School Owners
Want to share your story on the podcast? 📢 Apply here and you could be our next guest!
https://academykings.com/bjj-podcast
#MartialArtsBusiness #BJJBusiness #SchoolOwnerSuccess #InfinityBJJ #MartialArtsMarketing #BrazilianJiuJitsu #Podcast
Today, I share the critical decision-making habits that either lead you to success or hold you back. Only say "Hell Yes" to opportunities that align with your business goals and ignite your passion, while others say yes to every "good enough" idea, hoping something will stick. You'll learn why saying yes to too many mediocre decisions (the "7/10" opportunities) can stall business growth and how focusing on high-impact actions can propel your school to the next level. If you're a business owner looking to simplify your decision-making process and grow with purpose, this video is for you. Key Takeaways: How “7/10” decisions are killing your business. Why saying “Hell Yes!” only to the right opportunities is crucial. How to apply focused decision-making to grow your martial arts school. Watch now to transform the way you approach business decisions! SUBSCRIBE NOW If you want the NO B.S. way to master your financial destiny… Using businesses, real estate, and personal finance then learn from Lance. Subscribe to this channel now. Please understand that by watching or listening to Lance’s videos, podcasts or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter). He’s been in business for over 20 years and his results are not typical. Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Lance is only sharing what has worked for him and his students. Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.There is never a guarantee in business. YOU DO YOU Martial arts owners to learn how Lance has helped other academy owners grow revenue and finally make money in their martial arts business go to www.mmastudiosecrets.com
In this episode of BJJ Business & Martial Arts Marketing, we sit down with Mike Stanford, a highly experienced coach at American Top Team Gulfport and American Top Team D'Iberville. Mike shares his journey as a coach, his insights into building successful martial arts programs, and how he's helped shape the growth of two thriving academies.
We dive into Mike's coaching philosophy, the importance of strong team culture, and the marketing strategies he's employed to attract students and build a solid community around his schools. Whether you're a martial arts instructor, a school owner, or just passionate about martial arts, this episode offers valuable advice on how to balance coaching with business growth.
Tune in to learn more about Mike's approach to teaching and his experiences within the competitive martial arts world.
Don’t forget to subscribe for more interviews with martial arts school owners and coaches who are shaping the future of the industry!
🎙️ Two Types of Martial Arts School Owners: The Hard Worker vs. The Excuse Maker
In this episode, we explore the two types of martial arts school owners I've come across over the years—the ones who put in the effort and get results, and those who always find excuses when things don't go their way.
If you're running a martial arts school and want to grow your student base, increase revenue, and truly succeed, this episode will help you identify which mindset you're operating with. Tune in to hear real stories and valuable insights that will push you to take your school to the next level!
🔥 Are you ready to stop making excuses and start seeing real growth?
Listen now and see which path you're on!
BJJ Business & Martial Arts Marketing | Interview with Samuel Braga from Braga BJJ - Knoxville, TN In this episode of BJJ Business & Martial Arts Marketing, we have the honor of interviewing Samuel Braga, a 10-time world champion and the founder of Braga BJJ in Knoxville, TN. Samuel shares his incredible journey from competitor to coach and entrepreneur, detailing how he's built one of the most respected Brazilian Jiu Jitsu academies in the region. Listen in as Samuel talks about the challenges of transitioning from a competitive mindset to running a successful martial arts business, his unique approach to teaching, and the marketing strategies he uses to grow his academy and attract new students. This episode is packed with valuable insights for martial arts school owners looking to elevate their businesses, create a strong community, and succeed in the competitive world of BJJ. Don't forget to subscribe for more interviews with martial arts school owners and industry leaders sharing their stories and business advice! ATTN: School Owners... If you own a school and want to be a guest on the podcast, So you can share your story... Click the link and fill out the school owner application https://academykings.com/bjj-podcast
Are you ready to maximize your martial arts school's enrollment this fall? Whether you're a martial arts or BJJ school owner, a Back to School offer can drive new sign-ups and re-engage current students—and it doesn't just have to be for kids! Moms, dads, and adults of all ages are looking for new routines as summer winds down.
In this podcast, I’ll walk you through how to craft a compelling Back to School offer and the sales process that will help you turn interest into memberships. I’ll share strategies on how to position your offer for families and adults, making your school the go-to place for people to get back in shape, learn self-defense, or pursue a lifelong passion.
This isn't just about bringing students through the door—it's about creating a strong sales process to convert leads into long-term members. Don’t miss the chance to fill your mats and grow your business this fall with our Back to School strategies!
Key Topics:
Subscribe for more tips on martial arts marketing, sales training, and business growth strategies for martial arts school owners and BJJ academies.
"Welcome to 'Embrace the SWOT-tastic Journey!' – the ultimate guide for martial arts school owners and BJJ school owners looking to level up their business strategies. @ListenToLance In this video, I break down the powerful SWOT analysis framework—Strengths, Weaknesses, Opportunities, and Threats—and how you can use it to evaluate and optimize your martial arts school or BJJ gym. Whether you're looking to attract more students, enhance your marketing efforts, or boost your school's overall success, this video will help you identify your current position and strategize for growth. By mastering SWOT analysis, you'll be able to make smarter business decisions, capitalize on strengths, address weaknesses, seize new opportunities, and mitigate threats. Whether you’re part of a mastermind group or seeking martial arts sales training, this video offers insights to transform your business. Make sure to subscribe and join the journey to growth and success! ⚔️🥋💼 Key Topics: What is SWOT Analysis? How to use SWOT for martial arts school growth Business coaching tips for martial arts schools Marketing strategies for martial arts gyms Martial arts sales training techniques Mastermind group insights for martial arts school owners"
In this episode Lance talks to CVBJJ Black Belt Jonathan Hunter made $40K in 8 Weeks
Using the Academy Kings 5 Frameworks he was able to sign up 66 new members in 8 weeks and it totally changed his business.
How he used it to grow his BJJ Business and how you can use it to grow your martial arts school.
This system will keep a steady lead flow in to your school.
If you need leads or business coaching for your martial arts academy you should check out
https://www.academykings.com/
On today's show Lance is talking about The Trifecta
He explains how you can use this framework for...
Sales, Marketing, Promotion,
Whenever you are marketing your martial arts school
Design the experience around Traffic, Conversion, Economics
To learn more about our 6 week warrior program check us out at www.academykings.com
On today's show Lance talks about the live event in Houston
How to run martial arts ads during the holidays and
why building a debrief schedule is important for your business...
In this episode Lance talks about the rule of 100 and how he used it to grow his BJJ Business and how you can use it to grow you martial arts school.
The rule of 100 is easy... $100 of ad spend or 100 reach outs or a mix of both of them. This will keep a steady lead flow in to your school.
If you need leads for your martial arts academy you should use the rule of 100 everyday.
Lance pulls this one from the vault... this episode is excerpt from back in 2018.
The stupid tax is still being paid and Lance wants to save you from the pain from this martial arts school owner death trap..
Don't Pay "Stupid Tax" If to grow your BJJ business or Martial Arts School
On todays Show Lance talks about the 2 reasons to start or run a martial arts business
And the are to Make Money & Help People....
There are a thousand things that can go under these two reasons but these are the only two reasons..
But we if we don't charge enough we can’t make money and we can’t help people
So how do we make money and help people and give VALUE...
Value, Attention, Level Up, Uniformity, Empathy
On this episode Lance digs in to the two tactics he used to grow his BJJ school from 30 members to over 600 in just a few years.
When to turn ads on or off at your martial arts school and when and if you need to raise prices...
Running a successful BJJ school is never easy but with these 2 ideas you may just get some amazing results.