Social media is pervasive in modern life, and academia is no exception. It must be asked - where does the dermatology community stand on our #SoMe society? What practical advantages does social media hold for dissemination of dermatology research? In a universe that can be murky and mysterious, how does the jobbing researcher navigate the risks? And what responsibilities do our institutions hold? Dr Jonny Guckian speaks to BJD Multimedia Section Editor, Dr Nour Kibbi and Social Media Associate Editor, Dr Chantal Cotter to answer some of these important questions.