Decode Your Clients: The Psychology Behind Every Sale with Stefani Havel Are you losing sales because you're not speaking your client's language? In this episode, sales strategist Stefani Havel reveals the psychology-based framework that transformed her 25-year corporate career and now helps entrepreneurs close more deals with confidence. Stefani breaks down the DISC behavior model—a proven methodology that identifies four distinct buyer personalities—and shows you exactly how to adapt your pitch, presentation, and follow-up to resonate with each type. You'll discover why some prospects want you to skip the small talk while others need relationship-building, and how to spot these cues within the first few minutes of any conversation. In This Episode: ✓ The four buyer personality types and how to identify them instantly ✓ Why "I need to think about it" really means you missed something crucial ✓ How Stefani helped a moving company owner stop losing bids to cheaper competitors ✓ The biggest mistake salespeople make (hint: it's about listening, not talking) ✓ How to adapt your sales style without feeling inauthentic ✓ Practical tips for presenting to mixed audiences and teams ✓ Building a referral-based business through strategic networking ✓ Transitioning from corporate America to entrepreneurship at any age You can learn more about Stefani and her business at bettercallstefani.com. Learn more about becoming a guest, sponsoring episodes and where else you can listen at BizGrowMojo.com. Sign up for our newsletter where you’ll get updates about upcoming episodes and guests, insights and breakdowns from previous episodes as well as marketing and business tips you can apply to your own business: https://bizgrowmojo.com/newsletter/.