
The New Rules of Marketing and PR by David Meerman Scott explores how digital media has transformed the way businesses connect with their audience. The book suggests shifting the focus from traditional advertising to creating valuable, authentic content to engage customers. It highlights strategies like using blogs, social media and online videos to foster direct and meaningful communication.
This podcast goes beyond a simple summary of The New Rules of Marketing and PR, offering viable insights to help you break free from outdated tactics and embrace real-time marketing. Tune in to discover how to craft messages that resonate and build connections that last.
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