Meet Tori Barker. Tori has been serving the marketing needs of the construction industry for most of her career. Raised in a construction family, she thought bringing her expertise to this industry just felt like a natural fit. Listen to this episode and learn what's the most important piece to focus on with marketing strategy and what the biggest difference maker will be for the effectiveness of your marketing (this one may surprise you) and much more about the marketing of your business whether you are a large company or just getting started.