Every entrepreneur knows that profit is the life line of their business. This doesn’t mean your business is always making a profit. However it’s what we are all striving for every month. As your business can not accomplish all the great things you want if cost exceeds revenue. But can you just sell more? Well you definitely have to grow revenue to create profit, however just selling might not be enough. What you are selling is key to optimizing your profit. Are all your products/services created equally? Are the direct costs associated with each product the exact same? Most likely they are not equal which means one product has a higher profit margin than the other. And understanding the gross margin of each product is key. Because then you can make strategic decisions on which products you sell more of and which you might not sell at all. This week's episode of Biz Tips for BFFs we dive into the topic of profitability and how understanding your profitability empowers you to make those CEO decisions! Check it out now. If you want more resources visit our website brilliantlyforward.com