Stop data being harvested and start sharing your story.

Grab your coffee (or goat latte, if you're fancy) and settle in—Biz Souls is back, and this time we're diving headfirst into the brave new world of AI with the one and only William Welser.

Forget robot overlords—and believe William when he says, “Believe me, large language modules aka AI, do not understand you!” AI might be a shiny tool, but it’s not in the right hands yet.

In this episode, hosts Rona Lewis and Jeffrey Hansler wander the story-scapes of data: what we’re tracking now, what we should be tracking, and how we can regain control.

Welser dissects the tech driven chaos and hands you a blueprint: your personal story is your new wealth. He riffs on his upcoming book, “The Story Economy: How Sharing Your Truth Can Be Your Most Valuable Asset,” revealing why you—not algorithms—will shape the ethical, economic, and emotional contours of our next era.

So, turn on, tune in, and claim your future—one story after another.