The US ban on TikTok, driven by national security concerns and data privacy anxieties, is analysed for its global impact. The ban exemplifies growing technological decoupling between the US and China, creating uncertainty for investors and impacting content creators. For South Africa, the implications include potential opportunities for local tech firms, but also necessitate strengthening data protection laws and navigating complex geopolitical relationships. The article suggests South Africa should foster innovation, improve its regulatory framework, diversify digital investments, and enhance digital literacy to thrive in this changing environment.