South Africa's Competition Commission mandates that all retailers display fresh produce prices per 100 grams, alongside the total price, to improve price transparency. This aims to empower consumers with easier price comparisons, encouraging fairer competition and promoting financial literacy. Retailers must adapt their pricing systems within twelve months. While implementation challenges exist, including costs for retailers and consumer adjustment, the initiative mirrors successful global models and promises long-term benefits for both consumers and the market. The change is expected to lead to better value for consumers and increased competition amongst retailers.