Nick Gonzales, VP of Marketing at Pop-A-Shot, shares how he's helping grow the iconic arcade basketball brand with just a small in-house team and a customer-centric strategy.

In this episode, we cover:

✅ How Nick identifies where to focus marketing efforts with limited resources

✅ His processes for growing a brand having both consumers and businesses as customers

✅ How he uses AI as a creative collaborator — including social media for a puppet mascot

Listen to this episode if you want to hear how a lean team can manage a multi-channel marketing strategy and get a peek behind the curtain of an iconic brand's marketing process.