Marketing your book doesn’t have to feel like a second full-time job—or a mysterious game only the loudest voices win. Some of the most successful authors aren’t chasing trends or algorithms. They’re building momentum by staying true to their roots and the original purpose behind the book. The truth is: marketing isn’t about selling—it’s about inviting. Inviting readers into a conversation and into the value your book unlocks. Whether you're marketing your first book or refreshing the launch of a well-loved one, it’s not about reaching everyone—it’s about reaching the right people. That’s the approach I take as a book launch strategist. I help authors create marketing plans that feel authentic and effective, leveraging systems like launch teams, content strategy, and virtual events to build lasting connections and measurable results. If you’d like support mapping out your launch or relaunch, grab a complimentary 30-minute session at www.BookLaunchBrainstorm.com. Now let’s dive into our author panel.. Diana Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win”, which equips heart-centered entrepreneurs with evergreen strategies to authentically grow their online presence, visibility, and influence while inspiring them to embrace their unique voice and purpose. Karen Kaufman wrote “Magic: Making a Good Impression Count On and Off the Golf Course” to help elevate your leadership, presence, and personal power through the unexpected wisdom of golf in this inspiring guide packed with stories, strategies, and soulful lessons for living your most authentic and rewarding life. Please join me in welcoming Diana and Karen.  In this episode, we discuss the following: 🟠 Designing Business Books with Purpose: Learn why knowing your audience and your business goals from the start reshapes the writing, launch, and long-term success of your business book. 🟠 Smart, Authentic Book Marketing: Discover how launch teams, collaborations, and evergreen strategies (instead of chasing trends or algorithms) create genuine momentum for your book. 🟠 Leveraging Speaking & Partnerships: Find out how authors turn their books into in-demand speaking opportunities, bulk orders, new client pipelines, and long-term visibility by building partnerships—not relying on a single sale at a time. 🟠 Building Influence Beyond the Book: Hear how publishing a book elevates authority, draws opportunities to you, and opens doors to bigger stages—even if you’re starting with little marketing experience. Links for Diana Morgan LinkedIn, Instagram, and YouTube. www.wholeheartmarketing.com  “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win” Links for Karen Kaufman LinkedIn and YouTube. www.kpartners.com   “Magic: Making a Good Impression Count On and Off the Golf Course” Other Resources Listen to my episode with Cathy Fyock. Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices