Every so often, an episode calls for something a little different—and today is one of those times. You’re about to hear a conversation between two friends, colleagues, and champions of books that actually drive business results. In this special episode, I’m handing the mic to Kate Colbert, award-winning author of “Think Like a Marketer” and “Commencement: The Beginning of a New Era in Higher Education.” She’s also a founding partner of the Biz Book Pub Hub. If you’ve listened to this show before, you know Kate’s passion for helping entrepreneurs write books that don’t just live on shelves—but move readers to act, engage, and buy. Today, she’s taking over as the host to interview someone she knows well: ME! I’ve spent years behind the scenes coaching entrepreneurs on how to turn their books into business assets. Now, I’m pulling back the curtain on my own playbook with the release of my fourth book, “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” In this conversation, Kate and I go beyond the typical “how-to” and dive into what it really takes to launch a nonfiction book that builds credibility, generates leads, and drives long-term results. This is more than a launch story. It’s a roadmap for what’s possible when you combine thoughtful strategy with a history of community building. And as you’ll hear, Kate’s guest-hosting duties aren’t just a formality—her thoughtful questions and behind-the-scenes knowledge bring an added layer of richness to this conversation. So let’s dive in as Kate Colbert interviews me about the intentional launch behind “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” In this episode, we discuss the following: 🟠 Why reviews are more than a brag—they’re a business asset: Learn the real reason reviews matter (beyond ego) and how they power discoverability, trust, and pipeline growth.  🟠 The truth about book launch numbers: See the actual math (and emotional rollercoaster) behind mobilizing a launch team—and how to think strategically about your outreach.  🟠 Nurture, don’t nag: Get step-by-step insight into how reminder emails and micro-prompts make it EASY (and guilt-free) for busy readers to review your book.  🟠 Building a network that pays it forward: Hear why being a “stellar human” and showing up for your network is the secret sauce behind getting support for your launch—and how to start NOW, even if your book’s years away. Links for Robbie Samuels LinkedIn, Instagram, and YouTube. www.robbiesamuels.com  Biz Book Publishing Hub Founder Links for Kate Colbert LinkedIn and Instagram. www.SilverTreeCommunications.com “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Other Resources Listen to my episode with NPR Life Kit. Listen to my episode with Sandra Long. Listen to my episode with Dorie Clark. Learn more about Richard Bliss. Learn more about Rory Vaden. Learn more about Clare Kumar. Learn more about Podia. Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Learn more about your ad choices. Visit megaphone.fm/adchoices