Dive into this game-changing book with Marnie Stockman and friends as we explore how answering customer questions can revolutionize your MSP! In "Bits and Books Episode 4," the panel delves into Marcus Sheridan's "They Ask, You Answer," focusing on its principles of transparency and customer engagement in the MSP industry. The discussion emphasizes the need for MSPs to be transparent, especially regarding pricing and services, and the challenges associated with public pricing. Panelists highlight the importance of proactively answering customer queries to build trust and credibility, advocating for a customer-centric approach over traditional sales tactics. They also discuss the significance of showcasing customer testimonials and conducting honest comparative analyses with competitors.