BITE BIG - 'Boss Women Leading Big Brands' is a podcast that gets under the skin and inside the minds of great Australian brand bosses.
From start-ups to educators, independent hustlers to ASX listed chiefs - BITE BIG explores the personal mantras and motivations of top marketing gurus sinking their teeth into the daily challenges of big brand leadership.
Hosted by agency Founder and Brand Strategist Amber Bonney, the BITE BIG podcast is researched, mastered, written, recorded, designed, produced and engineered by women, for women!
All content for Bite BIG - Boss Women Leading Big is the property of Amber Bonney and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
BITE BIG - 'Boss Women Leading Big Brands' is a podcast that gets under the skin and inside the minds of great Australian brand bosses.
From start-ups to educators, independent hustlers to ASX listed chiefs - BITE BIG explores the personal mantras and motivations of top marketing gurus sinking their teeth into the daily challenges of big brand leadership.
Hosted by agency Founder and Brand Strategist Amber Bonney, the BITE BIG podcast is researched, mastered, written, recorded, designed, produced and engineered by women, for women!
Amber Bites Big with Leisa Bacon - Director of Audiences for one of the most iconic media organisations in Australia, the ABC
Bite BIG - Boss Women Leading Big
53 minutes
1 year ago
Amber Bites Big with Leisa Bacon - Director of Audiences for one of the most iconic media organisations in Australia, the ABC
In Episode 9, Amber Bonney [https://www.linkedin.com/in/amberbonney/] Bites Big with superstar guest co-host Leisa Bacon [https://www.linkedin.com/in/leisa-bacon-90027416/] who has been described as a brand & experience evangelist, she's one of Australia's most credentialed marketers and creative thinkers and holds the role of Director of Audiences for the iconic ABC (Australian Broadcasting Corporation).
Inspired by Amber's own Mantra, "bite big and chew like hell", in this episode we discuss Leisa's 25+ years of marketing experience and how her two Mantra's, "Just Do It" & "Be Kind", has shaped her career and personal life, especially during the difficult time of the COVID-19 pandemic where here value's- based decision making and ingenuity has been well documented as a best-in-class example of how to lead, pivot and innovate during challenging times.
Being named the number 1 CMO in the top CMO50 Awards in 2020 and being in the top 5 for the 3 years previous, Leisa is a formidable force that consistently shows up for her team as well as herself, and in this episode we find out exactly how and what leadership strategies Leisa uses to get the best out of her teams.
Leisa shares how she likes to flip challenges into opportunities by using the enterprise design thinking process, a methodology Amber practices in her own business. Leisa specifically discusses the media landscape and the advancement of AI and the challenges it brings with misinformation. How staying relevant to current and future generations requires harnessing diversity across a range of dimensions to produce better content and creative across a multitude of platforms.
Bite Big has donated $500 to the chosen charity CanToo an independent health promotion charity committed to funding Cancer research.
If you would like to know more about our host Amber Bonney [https://www.linkedin.com/company/edison-agency] her business The Edison Agency [https://edison.agency/] or co-host Leisa Bacon [https://www.linkedin.com/in/leisa-bacon-90027416/], you can connect and follow these boss women via their socials links below!
Links:
Leisa's LinkedIn [https://www.linkedin.com/in/leisa-bacon-90027416/]
ABC [http://www.abc.net.au/], ABC iView [https://iview.abc.net.au/] or ABC Listen [https://www.abc.net.au/radio/listen/]
References:
Brene Brown – Daring Greatly [https://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592408419]
Byron Sharp – How Brands Grow: What Marketers Don't Know [https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?crid=U6NG7B8WS8GM&dchild=1&keywords=how+brands+grow&qid=1606717478&s=books&sprefix=how+brands+grow%2Cstripbooks-intl-ship%2C440&sr=1-1]
The Edison Agency's LinkedIn [https://www.linkedin.com/company/17917608/admin/feed/posts/]https://instagram.com/edison.agencyThe Edison Agency's Instagram [https://www.instagram.com/edison.agency/]
Amber's Instagram
[https://instagram.com/amberbonney?igshid=YmMyMTA2M2Y=]Amber's LinkedIn
[https://www.linkedin.com/in/amberbonney/]CanToo [https://www.cantoo.org.au/home]
Credits
Main Host: Amber Bonney
Producer: Niki Beeston
Post Production : Francine Toscano, 17th Street Audio
Bite BIG - Boss Women Leading Big
BITE BIG - 'Boss Women Leading Big Brands' is a podcast that gets under the skin and inside the minds of great Australian brand bosses.
From start-ups to educators, independent hustlers to ASX listed chiefs - BITE BIG explores the personal mantras and motivations of top marketing gurus sinking their teeth into the daily challenges of big brand leadership.
Hosted by agency Founder and Brand Strategist Amber Bonney, the BITE BIG podcast is researched, mastered, written, recorded, designed, produced and engineered by women, for women!
