BITE BIG - 'Boss Women Leading Big Brands' is a podcast that gets under the skin and inside the minds of great Australian brand bosses.Â
From start-ups to educators, independent hustlers to ASX listed chiefs - BITE BIG explores the personal mantras and motivations of top marketing gurus sinking their teeth into the daily challenges of big brand leadership.
Hosted by agency Founder and Brand Strategist Amber Bonney, the BITE BIG podcast is researched, mastered, written, recorded, designed, produced and engineered by women, for women!
All content for Bite BIG - Boss Women Leading Big is the property of Amber Bonney and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
BITE BIG - 'Boss Women Leading Big Brands' is a podcast that gets under the skin and inside the minds of great Australian brand bosses.Â
From start-ups to educators, independent hustlers to ASX listed chiefs - BITE BIG explores the personal mantras and motivations of top marketing gurus sinking their teeth into the daily challenges of big brand leadership.
Hosted by agency Founder and Brand Strategist Amber Bonney, the BITE BIG podcast is researched, mastered, written, recorded, designed, produced and engineered by women, for women!
Amber Bites Big with Astrud Burgess, Group Chief Marketing Officer at ANZ bank
Bite BIG - Boss Women Leading Big
43 minutes
2 months ago
Amber Bites Big with Astrud Burgess, Group Chief Marketing Officer at ANZ bank
In Episode 18 of BITE BIG, I sat down with Astrud Burgess, Group Chief Marketing Officer at ANZ, to unpack the mindset, mantra and marketing savvy behind her powerhouse leadership.
Astrud's journey from the retail floor to the C-suite is anything but typical. Starting as a graduate at ANZ, her path has spanned continents, industries, and disciplines, from media and telco in London to transforming customer experience, brand, and data strategy back home. Now, as Group CMO, Astrud is proving that creative instinct and commercial impact are not mutually exclusive.
Her mantra? "Optimise for joy." A deceptively simple philosophy that drives how she leads, how she works, and how she stays sane in a high-pressure world.
👑 Boss Takeaways from Episode 18 with Astrud:
* "Optimise for joy." It's not about chasing happiness, it's about choosing the work that energises you, builds momentum, and lets you play to your strengths.
* Embrace job kleptomania, mindfully. Astrud owns her love of saying yes to big opportunities, but with one caveat: it has to serve joy, not just busyness.
* Creative empathy is a leadership superpower. Whether leading data teams or developing brand platforms, Astrud blends logic with intuition and consistently backs her team with trust.
* Longevity in agency partnerships pays off. Her 12-year relationship with ANZ's creative agency proves that trust, listening, and curiosity lead to bold, effective work.
* Brand is your trust engine. Especially in industries under public scrutiny, brand isn't fluff, it's foundational. And when done well, it lifts every other comms piece in market.
* Intuition = a personal data set. For a leader driven by evidence, Astrud still champions the value of gut instinct, because decades of experience is data, too.
* Help women take up space. From mentoring young marketers to advocating for financial literacy, Astrud is helping more women step up, take risks, and thrive.
🔗 Follow BITE BIG for more unfiltered stories from women who lead big—one mantra at a time.
Links:
Astrud LinkedIn [https://www.linkedin.com/in/astrud-burgess-6337a128/]
ANZ Website [https://www.anz.com.au/personal/]
ANZ Instagram [https://www.instagram.com/explore/locations/643621127/anz-bank/]
Orange Sky NZ [https://orangesky.org.nz/]
Amber's Instagram
[https://instagram.com/amberbonney?igshid=YmMyMTA2M2Y=]Amber's LinkedIn [https://www.linkedin.com/in/amberbonney/]
The Edison Agency's LinkedIn [https://www.linkedin.com/company/17917608/admin/feed/posts/]
The Edison Agency's Instagram [https://www.instagram.com/edison.agency/]
CREDITS
Host & ECD – Amber Bonney, The Edison Agency Founder
Producer – Niki Beeston, Group Account Director, The Edison Agency
Marketing – Liz Archer, Head of Operations, The Edison Agency
Social Assets – Alyssa Payad, Intern, The Edison Agency
Post Production – Francine Toscano, 17th Street Audio
Bite BIG - Boss Women Leading Big
BITE BIG - 'Boss Women Leading Big Brands' is a podcast that gets under the skin and inside the minds of great Australian brand bosses.Â
From start-ups to educators, independent hustlers to ASX listed chiefs - BITE BIG explores the personal mantras and motivations of top marketing gurus sinking their teeth into the daily challenges of big brand leadership.
Hosted by agency Founder and Brand Strategist Amber Bonney, the BITE BIG podcast is researched, mastered, written, recorded, designed, produced and engineered by women, for women!
