Although Rachael and I have never spoken on the phone or via Zoom before, we worked closely together during the 2018-2020 Bush Baby Media Campaign. It was the largest maternity campaign the country has ever seen- at least 8 Front Page stories, National morning TV, nightly news, The Project and international interest. It was an national award-nominated media campaign. As a result of this campaign, Queensland created a Rural Maternity Taskforce and subsequent report to ensure some sustainability of our rural maternity services. In this episode, we discuss what the evidence says for rural births, what were the results of the Bush Baby Campaign, the service capabilities of hospital maternity units and some tips on running a good media campaign to lobby for maternity services.