No one makes magic in business like Disney! On this podcast we are focused on teaching business leaders and entrepreneurs Disney storytelling magic. You will learn how to infuse wonder into your brand. You will uncover the secrets to immerse your customers and convert them from passive follower to super-fan consumers. Join us as we hear from Disney cast members, influencers, and enthusiasts as we uncover the secrets of what it takes "behind the scenes" to make Disney such a successful and well-loved brand! Better yet, how to apply these tactics and creative ideas for YOUR business! Don't worry, we will be sure to have some good old fashioned Disney fun along the way... It is "Bippity Boppity" business after all! . . . Want to know the best part?  This show has a secret premise... (Well, not so secret now!)Our host, Rita Richa, has always DREAMED of getting to see the Cinderella suite at the top of the castle in Walt Disney World, Orlando, FL.  Maybe, by episode 100, she just might meet the right person to make her wish come true and get to say: "Well, it all started with a ... podcast".