Market Access Success in Small Biotech | Ray Frost | Ep. 9 Ray Frost shares 20 years of market access expertise, revealing how small biotechs can successfully launch drugs in today's complex US healthcare landscape. In this episode of BioPharma Unscripted with Marcus Metcalfe, market access veteran Ray Frost discusses building commercial infrastructure from scratch, the critical timing for market access involvement, and why the HEOR partnership is "absolutely critical" for launch success. K...
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Market Access Success in Small Biotech | Ray Frost | Ep. 9 Ray Frost shares 20 years of market access expertise, revealing how small biotechs can successfully launch drugs in today's complex US healthcare landscape. In this episode of BioPharma Unscripted with Marcus Metcalfe, market access veteran Ray Frost discusses building commercial infrastructure from scratch, the critical timing for market access involvement, and why the HEOR partnership is "absolutely critical" for launch success. K...
Performance Communications in a Digital World | BioPharma Unscripted! Ep.4
BioPharma Unscripted!
36 minutes
7 months ago
Performance Communications in a Digital World | BioPharma Unscripted! Ep.4
Performance Communications in a Digital World | BioPharma Unscripted! Ep.4 Join Marcus Metcalfe in conversation with Jens Christmann as they explore the evolving world of corporate communications and digital transformation in the life sciences sector. In this engaging discussion, Jens shares insights from his journey transitioning from the FMCG world at Mars to leading digital transformation at Mundipharma , and now to establishing his own interim management and consulting practice. He explai...
BioPharma Unscripted!
Market Access Success in Small Biotech | Ray Frost | Ep. 9 Ray Frost shares 20 years of market access expertise, revealing how small biotechs can successfully launch drugs in today's complex US healthcare landscape. In this episode of BioPharma Unscripted with Marcus Metcalfe, market access veteran Ray Frost discusses building commercial infrastructure from scratch, the critical timing for market access involvement, and why the HEOR partnership is "absolutely critical" for launch success. K...
