Market Access Success in Small Biotech | Ray Frost | Ep. 9 Ray Frost shares 20 years of market access expertise, revealing how small biotechs can successfully launch drugs in today's complex US healthcare landscape. In this episode of BioPharma Unscripted with Marcus Metcalfe, market access veteran Ray Frost discusses building commercial infrastructure from scratch, the critical timing for market access involvement, and why the HEOR partnership is "absolutely critical" for launch success. K...
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Market Access Success in Small Biotech | Ray Frost | Ep. 9 Ray Frost shares 20 years of market access expertise, revealing how small biotechs can successfully launch drugs in today's complex US healthcare landscape. In this episode of BioPharma Unscripted with Marcus Metcalfe, market access veteran Ray Frost discusses building commercial infrastructure from scratch, the critical timing for market access involvement, and why the HEOR partnership is "absolutely critical" for launch success. K...
European Market Access Strategy: Navigate the Joint Clinical Assessment | BioPharma Unscripted! Ep.1
BioPharma Unscripted!
19 minutes
10 months ago
European Market Access Strategy: Navigate the Joint Clinical Assessment | BioPharma Unscripted! Ep.1
European Market Access Strategy: Navigating the Joint Clinical Assessment | Elucid8 Podcast Ep.1 Join Marcus Metcalfe speaking with Martin Gisby about European market access and the upcoming Joint Clinical Assessment (JCA) launching January 2025. Martin explains successful market access strategies in Europe, emphasising demonstrating comparative effectiveness versus standard of care. He offers practical guidance on the changing regulatory landscape for pharmaceutical companies planning Europe...
BioPharma Unscripted!
Market Access Success in Small Biotech | Ray Frost | Ep. 9 Ray Frost shares 20 years of market access expertise, revealing how small biotechs can successfully launch drugs in today's complex US healthcare landscape. In this episode of BioPharma Unscripted with Marcus Metcalfe, market access veteran Ray Frost discusses building commercial infrastructure from scratch, the critical timing for market access involvement, and why the HEOR partnership is "absolutely critical" for launch success. K...
