Date: November 6th, 2025Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors. Key Points Discussed: Mobile commerce accounts for 66% of all global e-commerce sales The 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity) Three critical image tests: Visual Clarity, Color Contrast, and Clean Background Mobile shoppers often add items to cart from thumbnails without opening listings Over 46% of shoppers cannot perceive critical information from poorly optimized thumbnails Case study: Unilever tested 30,000+ images with this framework Ad Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tables Isaac Gross's complimentary order dashboard for Amazon sellers How to organically double review velocity while staying 100% compliant Supreme Court challenges Trump tariffs with $90 billion in tariff payments at stake Market Maze survey reveals only 19% of shoppers plan ahead for deal events Links Mentioned: Try the Billion Dollar Sellers Club for $9 How to Audit Amazon PPC Campaigns - Ad Badger YouTube Video BDSN Mystery Link of the Day MerchantSpring Affiliate Program Contrast Tools (Free Color Contrast Testing) Isaac Gross's Order Dashboard at IG PPC Double Your Organic Reviews Webinar - Swapt & eCom Triage Hot Picks: Walmart Marketplace opens official seller forum How to get your products discovered in ChatGPT & Rufus Better Amazon inventory placement fields record delivery speeds Amazon expects 5% jump in shipment volume this holiday season Stump Bezos Answer: 51% of TikTok users are over the age of 30 Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.