Date: Thursday, October 16th, 2025 Summary: Kevin King explores how AI can simulate customer behavior for product testing, discusses the Walmart-OpenAI partnership's impact on e-commerce, and provides Part 2 of optimizing for Amazon's Rufus AI assistant. Key Points Discussed: How AI Large Language Models can predict customer behavior with 90% accuracy Using AI to test products, pricing, and demographics before spending on inventory Walmart and OpenAI partnership creating new shopping channels outside traditional marketplaces Social media purchase likelihood by price point Optimizing product listings for Amazon's Rufus AI (Part 2) Mapping product missions and creating contextual listings Building external authority for better Rufus recommendations Links Mentioned: Watch the 6R Revolution Replay Now Listen to podcast version of this newsletter Groundbreaking research on AI as synthetic consumers Andrew Bell's deep dive on Rufus Read part one first (Monday's newsletter) Hot Picks: Amazon's latest actions against fake review brokers Why Walmart and Target love ChatGPT but Amazon doesn't Stump Bezos Answer: Amazon expects to make $700 million PROFIT from Rufus in 2025 Parting Shot: "The customer is not a moron. She is your wife." — David Ogilvy Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.