Date: Monday, October 13th, 2025 Summary: Kevin King explores Amazon's Rufus AI shopping assistant, revealing how it's transforming product discovery through reasoning, memory, and real-time sourcing. The episode covers Reasoning Path Optimization (RPO), the collapse of Amazon aggregators, Chinese seller dominance, Google's "Buy For Me" feature, and a complete guide to the Amazon Influencer Program. Key Points Discussed: Seven game-changing insights about how Rufus works as a smart shopping assistant The three pillars of Rufus: Reasoning (The Planner), Memory (Never Forgets), and Real-Time Sourcing Reasoning Path Optimization (RPO) - fitting products into customer missions Five ways to make listings mission-ready with lifestyle language and outcome-focused content What really killed Amazon aggregators - the Thrasio story and valuation bubble Chinese sellers now represent 62% of new Amazon signups versus 7% in 2015 Google's imminent "Buy For Me" agentic checkout system Amazon Influencer Program quick start guide and the 80/20 Creator Connections strategy Essential influencer tools: Viral View and Oink for Influencers (10% off with code EAM) Links Mentioned:   BDSS Oracle - AI-powered answers from Kevin's entire library Listen to podcast version of this newsletter Andrew Bell's deep dive into Amazon Rufus GetReviews - Schedule a demo - Use code BDS15 for 15% off first 3 months BDSN Mystery Link of the Day Marketplace Pulse interview with Thrasio co-founder Stack Influence Platform - Get 10% off by signing up this month Blueland Micro Influencer case study Viral View - 10% off with code EAM Oink for Influencers - 10% off with code EAM   Hot Picks:   Now you get 3 seller challenges with seller support Why agentic commerce is still a collective hallucination   Stump Bezos Answer: Price is the most important factor affecting behavior. Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn