Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, "On the Record" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live.
Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. "On the Record" is a Billboard original podcast in partnership with SickBird Productions.
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Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, "On the Record" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live.
Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. "On the Record" is a Billboard original podcast in partnership with SickBird Productions.
How Atlantic Records Cracked the Code on Artist Breakthroughs w/ Elliot Grainge
Billboard On The Record
1 hour 2 minutes
1 month ago
How Atlantic Records Cracked the Code on Artist Breakthroughs w/ Elliot Grainge
What really makes a song go viral? And how do labels make them a hit? In this episode, Billboard On The Record sits down with the CEO of Atlantic Records, Elliot Grainge, on the first anniversary of his appointment to the job to talk about the label and the forces that are shaping the modern music industry, from the rise of TikTok and the aftershocks of COVID to the way new audiences are discovering music in real time. Elliot shares how he is building a new team at Atlantic, the genres that inspire him, and why artificial intelligence could dramatically change how artists are found and supported.
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Billboard On The Record is a podcast in partnership with SickBird Productions.
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Billboard On The Record
Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, "On the Record" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live.
Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. "On the Record" is a Billboard original podcast in partnership with SickBird Productions.
