A journey of more than five decades from Tyneside to Shanghai and back for Andy Haddon has led to the realisation that creating a kinder way of living and doing business is needed but will only come by reaching out and enriching the diverse communities and relationships in which change will flourish. It is the bedrock upon which societal change depends   

Through conversations with many partners on the relevance of the deep and broad work of Big River Bakery, this podcast series shares insights on how to achieve systemic change through a place-based approach. The overarching message is   that   lasting transformation requires slow relational work in communities. It is a lesson that organisations involved in policy and initiatives to address the complex problems society faces must learn