Robyn Carter ’96 is a marketing trends and innovation expert, she helps the biggest brands understand their customers

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/a7/91/75/a79175e0-2330-0a48-9b36-5546c7ed0708/mza_12640904727392346341.jpg/600x600bb.jpg

Big Red Podcast 🐻🎙️

Tony Chen ’12

14 episodes

4 days ago

Interviews with Cornellians!! Not affiliated with or sponsored by Cornell University

Careers

Business

RSS

All content for Big Red Podcast 🐻🎙️ is the property of Tony Chen ’12 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Interviews with Cornellians!! Not affiliated with or sponsored by Cornell University

Careers

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43821080/43821080-1753194540994-86538e118506d.jpg

Robyn Carter ’96 is a marketing trends and innovation expert, she helps the biggest brands understand their customers

Big Red Podcast 🐻🎙️

40 minutes 10 seconds

3 months ago

Robyn Carter ’96 is a marketing trends and innovation expert, she helps the biggest brands understand their customers

Robyn Carter ’96 is a marketing trends and innovation expert, she helps the biggest brands understand their customers!! we talked about:
- what are marketing trends, and how trends are manifested
- how companies make new products, and adapt to new trends
- how to start a consulting firm, and grow it over the decades
(0:00) What is marketing trends and innovation? (5:33) Consumer insights departments and workflows (7:33) Examples of trends (15:48) How to figure out new trends, and How to apply that to brands (26:10) Starting her own firm, entrepreneurship!! (32:16) Scaling up the firm (38:22) Closing question