I see A LOT of clamor online about How To Grow Your Social Media Following in easy, fast, and cheap ways! Unfortunately, there is no golden ticket or magic bullet for gaining an authentic social media following and furthermore, I would add that it is not that important.

In this episode, I talk about the pitfalls of trying to attract an audience, any audience, without context. Why you shouldn't pay for followers and a couple of things that you CAN DO to improve your social media following in a smart and decisive way.