Sometimes, particularly in Personal Brand development - YOU are the brand - product or service you are promoting!
Particularly in fields that require intellectual acumen and accreditation: Counseling, practicing law, performing arts, clients will seek you out for your individual abilities and talents. In cases like this, it's YOUR personal qualities that should be infused in the brand name. 

In EPISODE 3 I will give you a couple of points of perspective to consider:

1. USING YOUR ACTUAL LAST NAME: Sometimes if your "last name" is hard to spell or remember, it might not be a good fit for a brand.

2. THINKING ABOUT PERSONALITY: Do you have a personality that "rubs people the wrong way"? You might want the brand to be apart from yourself. 

3. TRANSFERABILITY: Is your brand something that you want to multiple or franchise? You might want to consider not naming the brand after yourself if you have plans of growing the brand outside of your individual abilities. 

We discuss this all and more! Questions? Follow me on Twitter and Instagram at @bigpicturemac or email me at bigpicturemichaelmac@gmail.com

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