This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.

Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more.

[01:04] Overview of Generative Software

[02:56] Capabilities and Opportunities

[05:48] Our Relationship with Software

[10:04] Challenges AI Could Overcome

[15:28] Generative AI Integration With Existing Software

[20:41] Risks On The Horizon