Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the most critical Martech topics over the span of three episodes. In the last episode, we examined the history of cookies and how our transition away is transforming the Martech industry. This week, we examine how marketers respond, what replacements are out there, the ethical, privacy and data quality risks and challenging the common wisdom in third party cookie replacements. 

[01:33] Replacing or Rewriting

[06:11] What’s The Point-To-Point Solution? 

[07:21] Trigger Point For The Third-Party Cookie Deprecation

[10:03] Tracking Alternatives

[11:27] More Approaches

[14:45] Missing The Point of Cookie Replacements

[17:42] Data Privacy Challenges

[20:58] Next Week Preview