BMT 003 | The rise of ecosystems

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Big Martech

18 episodes

6 days ago

Every Friday, Chiefmartec's Scott Brinker and TMW's Juan Mendoza offer insight into the biggest stories, ideas, and topics in the marketing technology industry.

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Every Friday, Chiefmartec's Scott Brinker and TMW's Juan Mendoza offer insight into the biggest stories, ideas, and topics in the marketing technology industry.

Tech News

News

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BMT 003 | The rise of ecosystems

Big Martech

28 minutes 20 seconds

3 years ago

BMT 003 | The rise of ecosystems

Ecosystems are forecasted to reach $70 trillion in value in the coming years and the B2B segment alone is heading towards more than $17 trillion. In this episode Juan and Scott unpack the rise of ecosystems, the winner takes all dynamics and the tradeoffs and benefits of a web that's increasingly organized around platforms. We also touch on the continued growth in the retail media space, Slack and Salesforce product announcements, and the challenges of data anonymization.