You’ve heard Cory Minton (https://twitter.com/Cory_Minton) talk about his love of cars a lot on the Big Data Beard podcast, and in this episode he is joined by two fellow automotive enthusiasts, Andrew Raines (https://instagram.com/andrew_rains_44?igshid=1xmsrtbkl2qv1) and Austin Gurley, (https://www.linkedin.com/in/austin-gurley-1b966642/) who founded Apex Pro (https://apextrackcoach.com/).  Building on their experiences in FSAE (https://www.sae.org/attend/student-events) while attending Auburn University, these two used their unique combination of skills….Austin as a talented engineer and Andrew as an professional racing driver, to create a device that would give drivers like Cory real-time feedback on the track about the performance capabilities of their vehicle.  Listen in to hear how this start-up in Birmingham has transformed data acquisition for drivers to real-time feedback powered by IoT and machine learning.  Be sure to listen all the way to the end as Andrew shares his top tips for amateurs to improve their performance based on not only his experience, but the massive amounts of data they now have in hand. If you are interested in getting one of these awesome devices yourself, head over to https://apextrackcoach.com/shop/ (https://apextrackcoach.com/shop/). Music from this episode is by Andrew Belle (https://itunes.apple.com/us/artist/andrew-belle/291731793).