Today's episode is a game-changer for anyone looking to navigate marketing themselves in 2024.
If you're just starting with a service and find yourself at ground zero in terms of followers, this episode has valuable insights for you. We kick off with a key piece of advice: create "how-to" content generously. Even if you possess top-notch skills, attracting clients becomes challenging if no one knows about them. The initial phase involves dedicating time to building your following and engaging with your audience. A podcast or YouTube channel is a strategic move during this period, offering ample space to provide the transformation and value needed for audience loyalty.
At the core of your marketing strategy should be the aim to build the know, like, and trust factors. Helping your audience with their problems earns their liking, and consistent assistance builds trust. Crafting your content strategy around this principle means you're working smarter, not harder.
Consider your long-form content (podcast or YouTube) as the body of work, a catalog for your ideal customer to binge. Instagram and TikTok serve as platforms to promote this body of work through repurposing high-value content into bite-sized, platform-optimized versions.
Now, some may wonder, "Why teach people what I'm offering? Won't they just do it themselves?" This is where the conversion method comes into play. The key is not to teach at a too-high level; instead, walk your audience through the beginner version of your service. By demonstrating your expertise in a unique way, you showcase both your competence and distinct approach.
For those who have been consistently posting but haven't reached their desired level yet, the episode delves into the common issue of not effectively articulating the value of what they offer. This is a challenge I often encounter with my clients during our 3-6 month collaborations.
The breakdown of the problem includes:
Not Speaking to the Desired Outcome First: Many businesses focus on topics without addressing the desired outcome for their audience.
Understanding Topics but Rushing Storytelling: Even if you know what topics to cover, rushing the storytelling process can diminish the impact.
Neglecting to Insert Yourself in the Solution or Ask for the Sale: Finally, a crucial aspect is being absent in the solution or failing to ask for the sale, leading to missed opportunities.
As we explore these challenges, keep in mind that effective storytelling and strategic positioning are essential components of successful marketing. Join us as we unravel the nuances of marketing in 2024 and empower you to take your audience growth and sales to new heights. Remember, the journey is not just about posting; it's about strategically marketing yourself for sustainable success.
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