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Big Brand Energy
Sophie Wilson from On Track Studio
42 episodes
3 days ago
This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections. Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their businesses and platforms into recognisable brands or movements. Through insightful discussions, inspiring interviews, and practical strategies, Sophie shares her signature concept of "Big Brand Energy" to help her audience to make maximum impact online. Listeners can expect a wealth of strategies, tactics, and mindset shifts as Sophie explores topics such as entrepreneurship, creative processes, branding, marketing, audience engagement, and more. The podcast serves as a guide to elevate one's presence and influence in the world, offering practical advice and actionable steps to empower creators on their journey. If you are a creator looking to make a positive impact and achieve greater recognition, Big Brand Energy is the perfect companion. Join Sophie as she delves into the realms of personal and business growth, inspiring listeners to tap into their true potential and manifest their own Big Brand Energy.
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Marketing
Business
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All content for Big Brand Energy is the property of Sophie Wilson from On Track Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections. Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their businesses and platforms into recognisable brands or movements. Through insightful discussions, inspiring interviews, and practical strategies, Sophie shares her signature concept of "Big Brand Energy" to help her audience to make maximum impact online. Listeners can expect a wealth of strategies, tactics, and mindset shifts as Sophie explores topics such as entrepreneurship, creative processes, branding, marketing, audience engagement, and more. The podcast serves as a guide to elevate one's presence and influence in the world, offering practical advice and actionable steps to empower creators on their journey. If you are a creator looking to make a positive impact and achieve greater recognition, Big Brand Energy is the perfect companion. Join Sophie as she delves into the realms of personal and business growth, inspiring listeners to tap into their true potential and manifest their own Big Brand Energy.
Show more...
Marketing
Business
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How to share value without giving too much away (The What Why How Content Framework)
Big Brand Energy
20 minutes 19 seconds
1 month ago
How to share value without giving too much away (The What Why How Content Framework)

One of the biggest fears I hear from clients, whether they are coaches, counsellors, or creatives, is this: “If I give too much away in my free content, why would anyone pay me?”

In this episode, I get real about that fear. I explain what is really sitting underneath it (it is not just about overgiving), how insecurities around being seen and heard show up for all of us, and the exact framework you can use to confidently share your wisdom without undercutting your services.

If you have ever hesitated to hit publish because you were worried about giving away your best material, this episode will shift how you see your content and help you create with more freedom.

What you will hear in this episode:

  • Why giving too much is rarely the real issue

  • The hidden insecurities holding most creators back

  • What clients actually pay for (it is not just information)

  • How to use the What Why How framework so your content lands and still leaves space for your paid work

After listening, send me a message on Instagram and tell me what fear has held you back the most from creating.


This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au


Big Brand Energy
This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections. Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their businesses and platforms into recognisable brands or movements. Through insightful discussions, inspiring interviews, and practical strategies, Sophie shares her signature concept of "Big Brand Energy" to help her audience to make maximum impact online. Listeners can expect a wealth of strategies, tactics, and mindset shifts as Sophie explores topics such as entrepreneurship, creative processes, branding, marketing, audience engagement, and more. The podcast serves as a guide to elevate one's presence and influence in the world, offering practical advice and actionable steps to empower creators on their journey. If you are a creator looking to make a positive impact and achieve greater recognition, Big Brand Energy is the perfect companion. Join Sophie as she delves into the realms of personal and business growth, inspiring listeners to tap into their true potential and manifest their own Big Brand Energy.