Big Boss Interview is where the most high-profile chief executives and entrepreneurs come to give you their insights and experiences of running the UK's biggest and well-known businesses. The series is presented by Sean Farrington, Felicity Hannah and Will Bain, who you'd normally hear presenting the business news on BBC Radio 4's Today programme as well as BBC 5live's Wake Up To Money. Each week they'll be finding out just what it takes to run a huge organisation and what the day to day challenges and opportunities are. A new episode will be dropping every Friday morning, and you can get in contact with the team that makes it by emailing bigboss@bbc.co.uk
Big Boss Interview is where the most high-profile chief executives and entrepreneurs come to give you their insights and experiences of running the UK's biggest and well-known businesses. The series is presented by Sean Farrington, Felicity Hannah and Will Bain, who you'd normally hear presenting the business news on BBC Radio 4's Today programme as well as BBC 5live's Wake Up To Money. Each week they'll be finding out just what it takes to run a huge organisation and what the day to day challenges and opportunities are. A new episode will be dropping every Friday morning, and you can get in contact with the team that makes it by emailing bigboss@bbc.co.uk

Fiona Eastwood, CEO of Merlin Entertainments tells Sean Farrington what it is like running one of the world’s leading entertainment companies. Merlin runs hundreds of theme parks around the world from Thorpe Park and Chessington World of Adventures, to SeaWorld and Madame Tussauds. She explains how the main competition to her business is the amount of screen-time kids have, and how that influences the partnerships that they make with the likes of Lego, Peppa Pig, Bluey and now, most recently, Minecraft. But the industry has been struggling - from covid lockdowns to the cost of living crisis, in fact Merlin's credit rating was recently even downgraded; Fiona addresses this and calls for a reduction in VAT on the Tourism and Leisure industry and says that there is too much red tape when it comes to planning reforms. And despite being the Big Boss, find out which ride Fiona can't stomach.
00:00 Fliss and Sean Intro 02:15 Interview starts 03:54 Our competition is the home and screen time 04:50 Trends of customer spending 09:35 The growth and importance of Halloween 12:45 Credit rating downgrade of Merlin Entertainments 15:55 Impact of a late Autumn Budget 17:00 We need a VAT cut in Leisure and Tourism sector 20:35 How Merlin develop partnerships with Peppa Pig and now Minecraft 27:00 The role of Madame Tussauds for the business 30:20 Merlin operating in China for 25 years 31:45 How does Chief Operating Officer differ from Chief Exec
Presenter: Sean Farrington Producer: Olie D'Albertanson Editor: Henry Jones
(Picture credit: Getty)