Defining your “target audience” shouldn’t feel like writing a Pinterest mood board.

In this episode we get real about how to actually figure out who your customers are, using a mix of data, common sense, and a little tough love.

You’ll learn:

• Why your audience isn’t who you want, it’s who’s already buying

• How to use data (and simple questions) to find out who that is

• The traps that make audience-building way more complicated than it needs to be

• How to test, refine, and pivot without a market research budget

📬 Want more common sense marketing tips like this? Sign up for the BBM Newsletter. You’ll get practical, funny, and genuinely helpful marketing advice straight to your inbox (plus our full list of marketing levers as a bonus!)