Trying to grow your social media following, but the people just aren't following? Chasing likes and views but still not seeing results?
In this episode we talk about vanity metrics, the shiny objects you're chasing, that are really just killing your strategy.
We break down:
What vanity metrics actually are, and why they don’t matter
The question to ask before you post: “Does this provoke real action?”
What does matter if you want your marketing to help you make more money
How to grow your audience without selling your soul to the algorithm
Real strategies for building connection (and later conversions) not just content
Because the real flex isn’t a viral reel, it’s a small, engaged audience that buys, shares, and sticks around.
📩 Want marketing tips that actually work for your small biz?
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