You’re posting, emailing, showing up on social… but is any of it actually working?

In this episode, we walk you through how to track your marketing data like a professional marketer, without getting overwhelmed by spreadsheets or vanity metrics, or buying expensive software. You’ll learn what to measure, what to ignore, and how to use data to make smart, strategic decisions.

Here’s what we cover:

• The 2 questions all data should answer: What’s working? What’s not?

• What to track across your website, email, and social media

• How to set goals that make sense for your business (not someone else’s)

• What to do when you hit a dip, plateau, or confusing trend

• Smart tools to help you track without overcomplicating it

• Why small, consistent tweaks win vs. complete overhauls

Going with your gut is great...until it’s costing you sales. So let's rewrite the story with a strategic plan to track the right metrics!

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