Ever put weeks of effort into an event only to feel like crickets when the doors open? We’ve been there. In this episode of the Big Bad Marketing Podcast, we’re breaking down exactly how to promote an in-person event so people actually show up, without blowing your budget.
Whether you’re hosting a workshop, pop-up, open house, or expo booth, this step-by-step guide will help you:
Map out your event goals and plan ahead (so you’re not scrambling)
Build a smart digital promotion timeline that creates hype and urgency
Use print the right way (flyers, postcards, signage) without wasting money
Create must-have collateral and avoid last-minute rush fees
Follow up after the event so you keep momentum and turn attendees into customers
We’ll share what worked, what didn’t, and the lessons we learned the hard way so you don’t have to.
💌 Want more step-by-step marketing tips like this? Join the Big Bad Marketing newsletter at bigbadmarketing.com/newsletter
🎧 More episodes to check out:
How to crush your first expo without being cringey
The $500 marketing budget challenge for when you need to stretch your dollars and still get results
If you’re serious about filling seats and creating buzz for your next event, this episode is your playbook.
👉 Be sure to hit subscribe so you don’t miss all the upcoming goodness!