Welcome to your crash course in email automations: drips campaigns, nurture campaigns, and everything in between.
You've already started your email list and you've got the email marketing basics down. Now what?
In this episode, we break down the difference between drip and nurture campaigns (and why you need both to move prospects through your sales funnels and get them to buy.)
We cover:
✅ What a drip campaign is and when to use one (so you can drip it real good 😉)
✅ How nurture campaigns instigate action so people buy things
✅ Why your email provider matters (and when it’s time to graduate from Squarespace)
✅ Step-by-step: How to build smarter email campaigns
✅ Essential automations to set up ASAP (welcome sequences, abandoned cart, lead magnet delivery & more)
✅ Common mistakes small biz owners make (and how to avoid them)
✨ Bonus: We rant (lovingly) about why most businesses get email soooo wrong, like emailing daily with nothing to say, or disappearing for 3 years then suddenly showing up with a “flash sale.” Just. Don’t.
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